Briefly, the stories about customer support are a dozen times higher but occasionally higher than one where a company can take customers into account. This is a rare thing.
Asahi Shimbun, one of Japan’s top national newspapers, is reported in the February 21 edition of SoraNews24. According to the Twitter post, Kuniko, 70, tells about a time when her mother, who was 95, was ill. When luck had it, the manual–the third original she owned–stopped working just like her ill. The woman enjoyed Tetris playing the original game boy and as well as her.
Once Tsusaka’s son arrived empty-handed in her quest for a replacement locally, he suggested he contact Nintendo’s customer support for assistance. She just did that, wrote a hand-written letter and sent it along with the broken Game Boy.
Surprisingly, Nintendo answered, saying that because of a lack of parts they could not repair their old Game Boy, but they found a brand new game in their warehouse and sent it over with a reply. His mother lived for four years before dying at the age of 99, according to Tsusaka.
The original Game Boy was released by Nintendo in 1989 and ceased in 2003, after a long run. In order to put it into perspective, the Xbox by Microsoft and the PlayStation 2 by Sony were already on the market when Nintendo finally stopped making the Game Boy.
The one key piece of the story (or maybe the translation, because I can’t read Japanese) missing is–when did this really happen? We know it was four years ago at least, but I can find nothing to confirm or deny that it didn’t happen much earlier and that the story is just now being told.
Why also did they not just choose a second-hand game boy, or go to the Internet via eBay or similar auction sites, for some new old stock?