Bottom line: PC gaming in China is a big business. So much so that Valve recently announced its decision to develop its popular gaming-oriented digital distribution platform, Steam, a China-specific version. However, many Chinese gamers stick to Steam properly until that version arrives, if the latest hardware survey on the platform is anything to go by.
The data gathered in the monthly survey by Steam reveals that Simplified Chinese is now the platform’s most popular language. More specifically, the language now accounts for 37.87% of Steam users (or at least those who participated in the survey in December).
Notably, that number was much smaller in November at 23.44 percent, which in the rankings of language popularity put it in second place. It’s hard to say why December saw such a massive increase in this area (around 14 percent). Nonetheless, a growing number of Chinese PC gamers have recently been trying out Steam’s content library for one reason or another. Not every user with their Chinese language is necessarily a resident of China, of course, but this is probably the case for many people.
Regardless, in December, English was the second most popular Steam language, which is no surprise. English-speaking Steam users constitute 30,43 (down from 36,83% in November) of the survey-participating playerbase, with Russian trailing back at 9,36% in third place.
Most of the other statistics from Steam’s survey are not particularly exciting or newsworthy. Nvidia’s GTX 1060 continues to dominate the Steam market with 20.3% of the pie (80.51% of users own a Nvidia device, 11% on the Red Team), and 1920x1080p is still the most popular gaming resolution for “main” monitors.
Nonetheless, we wanted to draw attention to another fascinating tidbit: the popularity of Windows 10 among Steam users fell in December by a whopping 13.14 percent, bringing the number down to 61.09 percent. With a 14.57 percent increase in use, Windows 7 made the difference, adding up to 33.04 percent in total.
It’s unclear why Windows 7 seems to be becoming more popular with Steam players; especially given how close it is to its January 14 end-of-support date. This may be a fluke, or it may be a true sign of a small-scale reverse migration of OS. Please feel free to drop them in the comments if you have any hypotheses. If not, check out the results of the December hardware survey by Steam right here for yourself.